Justine Cross​

Co-Founder and Director

​​Justine is a seasoned EMEA channel veteran with over 25 years experience working with start ups. Justine has held Director roles at ShoreTel, Zultys and in recent times Watchful Software. Her passion is to work from a clean sheet of paper and build the out a successful partner community across EMEA.
Her market knowledge is across Unified Comms and Security - working with and alongside partners in over 80 countries.


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Moamar Aldram

​Senior Technical Consultant - Middle East Markets

​Moamar has an outstanding knowledge of the Middle East market having worked extensively across the region. His experience is with both key end users in finance, government and enterprise whilst working alongside some of the major partners in the region. Moamar loves technology and evangelising exciting new technologies to his clients and partners has been his passion.





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Joao Esteves

Senior Consultant Southern Europe, ME & South America

Joao has years of channel experience having held senior roles in companies like - Tech DATA, Symantec, McAfee, Watchful Software.
Joao assumed responsibilities in recruiting & supporting Channel Partners and in Southern Europe, Middle East, and South America.
Persistency, Positivity & Passion, together with a strong channel & customer networking, are the key ingredients to Joao successes.